Goal

  1. Creating a superior study program in governance, competitive academic programs and curriculum in the field of product design and able to compete with other universities in Southeast Asia.
  2. Creating an academic atmosphere and academic culture in the field of product design as a research university.
  3. Producing superior science, technology and art in the field of urban lifestyle and urban development in the field of product design.
  4. Producing lifelong learners who have high curiosity, think logically and critically, and actively apply their knowledge in the field of product design.
  5. Producing graduates with dignity and broad insight, creative, innovative, responsive to change and making a real contribution to overcoming environmental and welfare problems in the field of product design.
  6. Resulting in the acceleration of UPJ comparative advantage through synergy and collaboration in the field of product design.