- Creating a superior study program in governance, competitive academic programs and curriculum in the field of product design and able to compete with other universities in Southeast Asia.
- Creating an academic atmosphere and academic culture in the field of product design as a research university.
- Producing superior science, technology and art in the field of urban lifestyle and urban development in the field of product design.
- Producing lifelong learners who have high curiosity, think logically and critically, and actively apply their knowledge in the field of product design.
- Producing graduates with dignity and broad insight, creative, innovative, responsive to change and making a real contribution to overcoming environmental and welfare problems in the field of product design.
- Resulting in the acceleration of UPJ comparative advantage through synergy and collaboration in the field of product design.
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