General Vision

• In 2035, it will become a superior study program in advancing science and technology in the field of product design and forming Human Jaya as a lifelong learner, with dignity and broad insight. highly competitive, cares about the environment and is a pioneer of prosperity in Southeast Asia.

Scientific Vision

• Developing a Product Design Study Program that excels in urban lifestyle product development studies that contribute to improving the quality of life and welfare of urban communities through optimizing product concept development.

Misiion Of The Product Design Program

• Implement the Tri Dharma of Higher Education professionally and adhere to principles in the field of product design.
• Providing quality education in the field of product design.
• Building a research culture towards achieving UPJ as a research university in the field of product design.
• Play an active role in community service activities that are effective in the field of product design.
• Forming Jaya Humans as lifelong learners with noble behavior and high competitiveness. through the application of Jaya Values ??and UPJ main scientific patterns in the field of product design.
• Synergize through national and international cooperation to achieve comparative advantage in the field of product design.