Study program

Product Design

The Product Design Study Program at Pembangunan Jaya University is a department that studies the science of creating and designing a product through an approach from the aspects of function, innovation, safety, comfort, aesthetics and economics for the purpose of meeting human life needs.
This study program is the right place to develop one's potential and work in the field of product design based on the needs of urban communities.

The Product Design Study Program at Pembangunan Jaya University produces professional Bachelor of Design graduates in the creative industry, with the ability to become a Creative Problem Solver who can contribute to improving the quality of human life.

Uniqueness

We have a distinctive color that other Product Design Study Programs don't have

The distinctive feature of the Product Design Program at Universitas Pembangunan Jaya is aimed at cultivating various skills in graduates, equipping them with the ability to create functional product designs based on problem-solving principles, considering technology, behavior, and urban lifestyle.

The program focuses on the following areas:

  • Urban Lifestyle (Jewelry, ceramic products, homeware & interior products),
  • Urban Mobility (Transportation facility design),
  • Behaviour & UX (User experience).

The emphasis on these design fields gives the Product Design Program at Universitas Pembangunan Jaya a unique advantage, especially in studying and developing product designs that align with the needs and lifestyle of urban communities.

The learning system in the Product Design Program at Universitas Pembangunan Jaya underscores the importance of balancing theory and practice. Students are exposed to a "student-centered learning" concept, where the lecture process

 

 

Profile of Our Graduates

The academic study of the Product Design Program is grounded in user-centered design, the design thinking process, problem formulation, observation of urban lifestyle, user behavior, user experience design (UX), ergonomics, digital design, and product prototyping.

Graduates of the Product Design Program possess the ability to generate creative and innovative product design concepts and to materialize these concepts into high-quality products as solutions to user needs.

 

 

With the knowledge acquired, product design graduates can design and actualize contextual product designs in the digital era, aiming to enhance the quality of human life.

What to Learn

In the Product Design Program, students study a comprehensive range of subjects to fulfill the requirements for graduating as a Bachelor of Product Design:

  • Mastering the science of designing a product that meets aspects of functionality, size, aesthetic form, ergonomic considerations, and anthropometry.
  • Acquiring fundamental knowledge in the field of history and theory of product design, including art, technology, and human sciences.
  • Understanding issues related to the structure, construction, and engineering aspects relevant to the design of a well-crafted product.
  • Proficiency in developing comprehensive product design concepts, taking into account various aspects that encompass the design process.
  • Analyzing problems and engaging in problem-solving related to the creation of a product.
  • Designing functional product designs based on problem-solving principles, considering technology, behavior, and urban lifestyle.
  • Presenting thoughts and design results in 3D form, creating communicative product design visualizations using both manual and digital techniques, product models, mock-ups, and prototypes.

Future Career

The Product Design Program prepares its graduates to pursue a wide range of professional careers. Graduates of the Product Design Program at Universitas Pembangunan Jaya can work in various professional fields, including: Automotive / Transportation infrastructure, Fashion & Jewelry, Craft, Furniture, Produk interior, Home appliance, User experience (UX), Events & Exhibitions, Outdoor Activities Equipment, Sport Equipment, Entrepreneurship in the field of product design.

Alumni Stories

I gained a wealth of knowledge during my studies in Product Design at UPJ. The knowledge acquired not only encompasses soft skills but also hard skills. The well-equipped lab facilities in the Product Design program at UPJ have trained me to develop my ideas into design concepts and materialize these concepts into prototype products.
The lessons provided during lectures are highly applicable in the professional world, covering both theoretical understanding and practical application.
The Product Design program is highly suitable for those aspiring to become entrepreneurs. We are taught how to provide solutions in the form of products with commercial value for sale. All that's left is to complement this with marketing and branding skills to enhance entrepreneurial capabilities.

Muhammad Rizki, S.Ds. Product Design, Class of 2016, Product Designer Dhaulagiri

Few people are aware of what "Product Design" is, although almost every day they use products created by product designers to support their daily activities, ranging from transportation, gadgets, fashion, to household and office equipment—all of which are inseparable from the role of a Product Designer.
The Product Design Program at Universitas Pembangunan Jaya is the right choice for me, as someone who is passionate about the automotive field, especially in transportation and specialized vehicles. I have gained many positive experiences and activities during my time as a student. Both academic and non-academic activities in the Product Design program at UPJ have provided me with valuable insights for my career journey up to this point.
Best of luck to all prospective students of the Product Design Program at UPJ!

Rizkal Maulana, S.Ds. Product Designer at PT. Btwice Future Technologies

During my 4 years of studying Product Design at UPJ, there was a wealth of knowledge to acquire. It wasn't just about creating or designing a product, but also about developing the product in terms of branding and business strategy. Additionally, I had the opportunity to participate in several exhibitions, allowing me to learn about other products and expand my network.
Moreover, I established numerous connections by meeting professional product designers and fellow students from various universities, both locally and internationally.
These experiences have become valuable assets for me in my professional career. The knowledge I gained in the field of product design has been incredibly useful and has greatly assisted me in my work, particularly in handling the furniture brand.

Nabila Rhuvianti, S. Ds. Senior Marketing Communication at IDEMU by VIVERE Group